How social media is changing job hunting
For most, social media channels play a huge part in our day to day lives. In both our professional and personal lives our interactions with those closest to us are shaped by social media. Whether it being LinkedIn, Twitter, Facebook or various other channels, social media has wormed its way into the recruitment process just as it has every other element of society and life.
As recruiters we see this more and more, but it’s quite common that it can be a disadvantage to candidates if not handled appropriately.
Finding new opportunities through social media
The job boards are still very much in business but more and more we see companies advertising their vacancies through social media and dedicated careers sites. We are fairly confident there are a number of roles that now only exist on LinkedIn/Twitter and have not actually been advertised across the usual selection of job boards. The aim here being to advertise to a group of genuinely interested and engaged users rather than the vast audience of job boards.
Social media allows you to build a network and industry presence
It has always been true that it is not what you know, but who you know. This particularly applies to your career. Research companies that you would like to work for and engage with them. Find out who the hiring or department managers are and engage with them. This can of course be taken too far but it’s about getting yourself on their radar. You shouldn’t limit yourself to companies you want to work for; make sure you are on recruiters’ radars as well. When they get the perfect role, you want to be the first person they call.
Social media is also the perfect place to demonstrate your knowledge because it is so public. Post and blog about your industry and what you have been doing. Note of caution here though – Don’t just post how brilliant you are at XYZ without anything to back it up. Talk about what you are working on. People will judge for themselves if you are any good and people who have to keep saying how brilliant they are at something, often aren’t.
However, we cannot stress strongly enough that this is not something to be done the week you start looking for a new role. These useful and engaged contacts are to be built up across your career as they might one-day be the influence you need to progress your career.
Social media allows you to research potential employers and recruiters
Even if you don’t want to actively engage with employers etc you can use social media to research companies and recruiters. The content they are posting will give you a good idea if they are someone that you would like to work for / with. If they have a dedicated career site then that will be a fantastic source of information.
Social media can get you an interview
If you have applied for a role then the hiring manager will increasingly check your social media profiles to find out more about you. This won’t be limited to your LinkedIn profile but will also include the less professional platforms such as Facebook and Twitter. If they like what they see in terms of fit, knowledge etc. then it might just be the deciding factor that gets you an interview.
For this reason it is important to ensure your social media is professional at all times and portrays you in an appropriate way.
Social media can stop you getting an interview
The exact opposite is also true. I was looking at the profile of someone who had recently started a new job and I was shocked. Their account was now being used for professional purposes but some of the older tweets were very inappropriate and certainly not something a company would want to be associated with. Clearly that particular employer hasn’t checked the old feed, but many will. If they see something about you that they don’t think will fit well with their values you may not get the interview.
Social media lets hiring managers and recruiters find you
This is probably the biggest way that social media has changed job hunting. Previously, other than approaching hiring managers/recruiters directly or applying to an advert, the only other way of being found was by adding your CV to a job board database. Now people are able to search for you based on skills, location etc. across a wide range of social media platforms. To make sure that you are being found you need to ensure your profiles are optimised. This is a huge subject area and all week we are going to be giving advice on how to do this on our Twitter feed (@Corriculorec) and LinkedIn.
We’d love to hear how you think social media has changed job hunting. Either comment below or get in touch with us via social media. Good luck with the job hunt.