How social media is changing job hunting
An article was published recently asking if it will still be possible to find a job in 2015 without social media. The fact that the article was written in the first place just goes to show how much things have changed. If you haven’t been looking for a new role in the past 18 months or so and are starting to now, you might find things work a bit differently, but how?
Social media allows you to source new vacancies
The job boards are still very much in business but more and more companies are starting to move their recruiting to dedicated careers sites and social media platforms. There are now vacancies that you will only be able to find on social media.
Social media allows you to build a network and industry presence
It has always been true that it is not what you know, but who you know. This particularly applies to your career. Research companies that you would like to work for and engage with them. Find out who the hiring or department managers are and engage with them. This can of course be taken too far but it’s about getting yourself on their radar. You shouldn’t limit yourself to companies you want to work for; make sure you are on recruiters’ radars as well. When they get the perfect role, you want to be the first person they call.
Social media is also the perfect place to demonstrate your knowledge because it is so public. Post and blog about your industry and what you have been doing. Note of caution here though – Don’t just post how brilliant you are at XYZ without anything to back it up. Talk about what you are working on. People will judge for themselves if you are any good and people who have to keep saying how brilliant they are at something, often aren’t.
Social media allows you to research potential employers and recruiters
Even if you don’t want to actively engage with employers etc you can use social media to research companies and recruiters. The content they are posting will give you a good idea if they are someone that you would like to work for / with. If they have a dedicated career site then that will be a fantastic source of information.
Social media can get you an interview
If you have applied for a role then the hiring manager will increasingly check your social media profiles to find out more about you. This won’t be limited to your LinkedIn profile but will also include the less professional platforms such as Facebook. If they like what they see in terms of fit, knowledge etc. then it might just be the deciding factor that gets you an interview.
Social media can stop you getting an interview
The exact opposite is also true. I was looking at the profile of someone who had recently started a new job and I was shocked. Their account was now being used for professional purposes but some of the older tweets were very inappropriate and certainly not something a company would want to be associated with. Clearly that particular employer hasn’t checked the old feed, but many will. If they see something about you that they don’t think will fit well with their values you may not get the interview.
Social media lets hiring managers and recruiters find you
This is probably the biggest way that social media has changed job hunting. Previously, other than approaching hiring managers/recruiters directly or applying to an advert, the only other way of being found was by adding your CV to a job board database. Now people are able to search for you based on skills, location etc. across a wide range of social media platforms. To make sure that you are being found you need to ensure your profiles are optimised. This is a huge subject area and all week we are going to be giving advice on how to do this on our Twitter feed (@Corriculorec) and LinkedIn.
We’d love to hear how you think social media has changed job hunting. Either comment below or get in touch with us via social media. Good luck with the job hunt.